From a current perspective, Most of Content Marketing Will Be Video. Businesses must evolve with the times or die out. By 2020, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually.
Consider the following statistics from FORBES : 90 percent of consumers indicate product videos directly inform purchase decisions. 92 percent of videos viewed via mobile are shared compared to other modes of access. 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.
Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies. Video offers the best return on investment, as 51.9 percent of marketing experts agree.
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