Busting the myth about videos being expensive !

Its the last day of the year 2019 and i couldn’t think of anything better to write about. Been pondering about this for quite a while now

As an independent video producer, i come across various types of requirements. There is no secret formula to make a video and the end result involuntarily depends upon the end result client is expecting. Over the years, i have managed convincing clients ( a few) as to why investing in a video is far superior than any other marketing medium. I am not going to argue that making video is cheap. On the contrary, i will be making an attempt to educate that it has definitely become more affordable to the masses. One good reason is definitely the advent of the digitalĀ  mirror-less cameras and the advantages many filmmakers and video enthusiasts have discovered. I don’t really think that every company is looking at making a NIKE ad spending millions of dollars. Essentially, understanding the root objective and solving the same using a simple video has worked wonders. This could be a demo video , training video or a simple interview. Clients have seen the increase inĀ  viewer engagement and are today willing to shell out those extra dollars to keep their customers informed

When potential clients approach CLICKSMITHS, I am often asked ” How much does a 2 minute video cost ? “……. Unfortunately, creating a video proposal is simply not a one-size-fits-all pricing model. Obviously, many factors like pre production, production and post production has to be factored in before arriving at a proposal.

The bottom line is, that every project we undertake is unique. Their execution vary from script to post production. We often realise there are many consistencies. But there are a lot of variables, too. Good luck !




About the Author

Clicksmiths is the fine print of Sumesh Senan's efforts of converting his negatives into positives. It is his endeavor to create videos that are compelling and create a positive preference for customers of micro businesses or large corporate houses. Sumesh Senan is an award winning photographer who believes in creating affordable visual experiences through his insightful videos. With the opportunity to work with industry pioneers like Emirates and Singapore airlines, Sumesh has spent the last decade in producing stunning views and moving motion pictures that echoes his exposure to diverse cultures. Sumesh has traveled widely and his journey of life has been a "time lapse" with a pretty high "resolution rate". He is the architect who has built his dreams "Click by Click" and the result has been Clicksmiths!

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